According to Interleukin Genetics CEO Lew Bender on ILI’s most recent (Q1) conference call ( http://www.ilgenetics.com/ ) and an outside analyst’s report by Dutton & Associates ( http://www.centredaily.com/business/technology/story/668990.html ), we can expect a relaunch of the Gensona and Personalized Health line by Alticor sometime in Q3 (sometime in the period of July 1 to Sept. 30).
Interestingly, the domain name AmwayWellness.com was registered by an Alticor-contracted consultant (to the best of my knowledge) as of this past Feb. 29, 2008.
And the new weight loss support market research site from Alticor, sponsored by Nutrilite, http://community.mybestsize.com/ comes with pointers to a number of interesting features, including ‘personalized health’-related gurus, and suggests a ramp-up to something exciting coming later this year.
So for those interested in building their product knowledge and expertise in nutrigenomics and optimal health, and developing a health-focused Amway-driven business, here are a few relevent resources to check out.
MP3 “Nutrigenomics, Inflammation and Obesity: A New Paradigm for Personalized Prevention” by Ruth DeBusk, RD, PhD and Colleen Fogarty Draper, MS, RD. MP3 download is $17, CD is $20 plus tax, shipping. Easy to understand for the novice. Ruth DeBusk is on the Nutrilite Science Advisory Board, and Colleen Fogarty Draper, after 6 years with Interleukin Genetics, has recently formed her own consulting/educational company in the area of nutrigenomics. At the link below, see #256 and Product Number 200730131 http://www.intelliquestmedia.com/store/search.php?a=E&c=200730
Courtesy of Colleen Fogarty Draper’s website, the following three downloadable articles provide excellent background reading.
PDF “Nutritional Genomics in Practice: Where Do We Begin?” http://www.nugenso.com/articles/DeBusk_2005.pdf
PDF “Emerging Concepts in Nutrigenomics: A Preview of What Is to Come” http://www.nugenso.com/articles/Kauwell_2005.pdf
PDF “The Genome Health Clinic and Genome Health Nutrigenomic Concepts” (this article by an Australian researcher is more technical, but will be of interest to IBOs with a health sciences background) http://www.nugenso.com/articles/Fenech_2005.pdf
BOOK “Secrets of Supplements: the Good, the Bad, the Totally Terrific” by Gloria Askew, RN and Jerre Paquette, PhD. ISBN: 978-0-9784290-0-3. Gloria is a long-time IBO and has co-authored a very readable, easy to understand book with the beginner in mind. Nowhere does she actually mention the name ‘Nutrilite’ so you can use this book to develop new customers for your Nutrilite product line. The most valuable part of the book is the list of “Ten Totally Terrific Questions” which will guide your prospective client to see that only Nutrilite meets all the key requirements. This book is worth its weight in gold to the Health Business Builder, and for what it’s worth, is being distributed by at least one System (Network 21) in North America and internationally as a key product education resource.
Free sample chapter and Table of Contents, and online ordering at: http://www.phytemedia.com/ In Canada, Secrets of Suppements can be picked up in store or online at Chapters.
And now for the naughty question… or perhaps more accurately, a knotty question:
In your Quixtar/Amway business, what are you really selling? Are you first and foremost selling a business opportunity, or are you driving a product-based business which has the option of also being duplicated, for those interested in doing so? It’s an important question, and may differentiate between those who are “products of a System” and those who may be operating as non-affiliated “independent” IBOs (if you’ll pardon the redundancy in that).
If the question is unclear, say so and I’ll try to rephrase.
My guess is that if your business is primarily selling a business opportunity, the above resources recommendations were of relatively low relevance to you. If you are focusing on a product-driven business with a strong focus on developing long term clients – and still including networking and duplication — you will make the effort to download and read the documents above, and invest in the Ruth DeBusk MP3 and Gloria Askew’s excellent book on supplements.
SPEAKING OF AMWAY, these are just my thoughts — am I right or wrong?
written by rdknyvr
\\ tags: Alticor, Amway, Amway Wellness, Colleen Fogarty Draper, duplication, Dutton & Associates, Gensona, Gloria Askew, inflammation, Interleukin Genetics, Jerre Paquette, Lew Bender, mybestsize.com, networking, nutrigenomics, Nutrilite, obesity, optimal health, Personalized Health, phytemedia.com, product-driven business, Quixtar, Ruth DeBusk, Secrets of Supplements, supplements