For those developing an Amway Wellness-focused business – with Gensona and Nutrilite products, and Time Defiance (Artistry Skincare) – this easy-to-understand interview with Dr. Francis Collins on the Charlie Rose Show earlier today will delight you. The interview mentions “Personalized Medicine” at various points but much of the discussion is pertinent to Personalized Health as well.
OUR FOCUS in the Personalized Health business space is on our genetic predisposition for certain health risks — usually chronic and often related to the aging process – based on our personal genomes. Using exclusive, simple-to-use DNA tests and a confidential, online Personalized Health Questionnaire, we recommend behaviour changes (including exercise, diet, among others) and supplements, including exclusive nutrigenomic supplements to support a healthy lifestyle and “extend your years of wellness.”
In a nutshell, that’s our business and value proposition.
For more information on this point, read Section B-1 of the current Business Reference Guide (pdf downloadable for free from our site), and Personalized Health Program Guidelines, available on the Quixtar/Amway site. (Eventually, there should be similar guidelines posted under Best Practices at the IBOAI site and blog.)
Dr. Collins was the head of the Human Genome Project — completed in 2003 – and his lab discovered the genes responsible for Cystic Fibrosis and Huntingdon’s Disease in the 1980’s.
Collins recently resigned his position at the National Institutes of Health to pursue his interests in driving Personalized Medicine research and related writing projects. August 1, 2008 was his last day at NIH.
INTERESTINGLY, Collins recently published a fascinating book on the DNA code called, “The Language of God: A Scientist Presents Evidence for Belief.”