“Speaking of Amway, what are YOUR thoughts on…?”

 One more quick post before Chuck puts up the thought provoker he’s been working on!!!

Note that blue text contains a fascinating URL link which you should click on for background info; red text is for emphasis/highlight only.

I’ve recently come across a series of insightful articles about the growth potential for Online Health, and recommend you too check out Sramana Mitra’s excellent blog, Sramana Mitra On Strategy, specifically the 5 article series Web 3.0 and Online Health.

One of the reasons Sramana’s analysis is so important relates to our Online Personalized Health Questionnaire.  This to me is the KEY VALUE ADD piece to the whole Personalized Health value proposition… and critical to supporting sales of the Interleukin Genetics Gensona DNA tests and Nutrilite’s consumable supplements such as Double X and the IL-1 Heart Health Nutrigenomic supplement, and so on.

The online Personalized Health Questionnaire is confidential, it’s free, and via the recommendations made based on the Gensona tests and the lifestyle and health question modules, provides the critical link between the DNA tests, and the appropriate Nutrilite products and lifestyle and diet and behaviour modification recommendations.

The other critical differentiator for Personalized Health in the online health channel/business space, which we have and no one else does, is our direct sales business model with its emphasis on education of the consumer and each business person building a base of retail customers.

And that is why Alticor’s Transformation process is precisely what is needed in order for the company and us to surge over the next couple of years.

But the Personalized Health Questionnaire and our direct sales business model ARE the key differentiators for success against all potential competitors, including ‘23andme‘, Navigenics, DeCodeMe, and a host of other startups and wanna-be’s.

By the way, if you enjoy Sramana’s writing style as much as I do, here’s another wonderful series she has written on the “modernization” of Indian architechure — As India Builds. Her whole series on India will be of interest to any readers from India or desi backgrounds, or any who are as fascinated with that country of contrasts as I am.

Enjoy!

written by rdknyvr \\ tags: 23andme, Alticor, behaviour modification, DeCodeMe, diet, direct sales, DNA tests, Double X, IL-1 Heart Health Nutrigenomic, India, Interleukin Genetics, Navigenics, Nutrilite, Online Health, Personalized Health Questionnaire, Sramana Mitra, transformation, value proposition, Web 3.0