“Let’s look at all this in terms of mixing colors. If ‘Creative Vision’ is yellow and ‘Practical Application’ is blue — we’re looking for green. Everybody loves green. It transcends ethnicity, gender, religion, religion, generation, and class. An alternative, long-winded title to this book could be ‘If Nothing is Happening in Your Business Right Now, Mix Up Sumpin’ Green!‘” – JOEL A. FREEMAN, author of If Nobody Loves You Create The Demand: A Powerful Jolt of Entrepreneurial Energy and Wisdom
Over the weekend, as I had a few minutes to myself and considered the current state of affairs in the business, it occurred to me that this was a critical time in my business. Perhaps only once or twice in my life has there been a better time to build a Quixtar/Amway business. If that’s true — and I believe it is — then to waste this time would be the height of foolishness. Now, whatever my shortcomings in life might be, I’d like to think that foolishness isn’t one of them. So as I pondered things over the weekend it became increasingly clear to me that this is a prime time for all those who blog on the Quixtar/Amway business to be building their businesses, rather than being on the outside looking in. Here are my three reasons why:
1. PERSONAL CREDIBILITY. I don’t believe it is easy as some might think to be a thoughtful online commentator (in all honesty, I don’t think “critic” is an accurate portrayal of what I am trying to do online). However, there is a sense in which only being a commentator on our business issues is easier than putting our own lives on the line to build the business while also working to bring about change in the areas that are important to us. That’s one of the reasons why I believe the time has come for all Amway/Quixtar bloggers to be heavily invested in building their own businesses. Theory is one thing, practical experience is quite another. If we want to be taken seriously over the long-term we must be willing to demonstrate that we truly understand what it takes to build an Amway/Quixtar business, and also that we have the inner drive, character, stick-to-it-iveness, and leadership qualities to get it done — or our words will ring hollow and be worthy of little or no consideration.
Charles Koch, CEO of Koch Industries, the world’s largest privately owned company, agrees. In his book The Science of Succcess he stated:
“Chemist and philosopher of science Michael Polanyi argued that we only truly know something — that is, have personal knowledge — when we can apply it to get results. Riding a bike, playing golf or chess are good examples. Personal knowledge, or true understanding, involves converting conceptual knowledge into an effective tool for solving problems, handling new subjects and making discoveries. Developing personal knowledge involves a personal transformation. It requires learning a new framework and mental models, and then using them to work out concrete problems. Personal knowledge is the result of integrating theory and practice…The process of discovery begins when we observe, often vaguely, a gap between what is and what could be. Our intuition tells us something better is just beyond the range of our mind’s eye. To build a culture of discovery, we must encourage, not discourage, the passionate pursuit of our own and others’ hunches…The genesis of this entire process is the development of personal knowledge that is passionately applied to solve a problem.”
2. RETURN ON OUR INVESTMENT OF TIME AND ENERGY. Some of us have said that we don’t want to invest our time and energy building the business until particular issues have been dealt with by the company. The concern is that the company may be seriously impacted by government regulatory issues (such as in the UK and India), by civilian legal issues (such as in the court case in California), or by continued business issues (tool systems). While I understand those concerns on one level, I honestly think that perspective is shortsighted on another level. First, time is already being invested by many of us commenting online. That time could just as easily end up being wasted, yet that hasn’t stopped any of us from blogging and commenting. Second, if we are building our businesses in an honorable manner, the business and client relationships we’ve created during this period could easily be transferred to another business endeavor should such an unfortunate turn of events really occur. It’s important to remember that people want to follow people of integrity and if we have interacted honestly and transparently with our business partners I believe the vast majority would trust us and follow us again if events were to force us to move our business elsewhere. Thus, to me at least, the perspective that we could be wasting our time building our businesses today doesn’t seem to carry enough weight to overcome the other strong reasons for doing so. By the way, I must add, I think the odds of a business shutdown issue coming into play are incredibly small today. I truly believe Alticor/Amway/Quixtar of late have been taking and will continue to take whatever steps are necessary (in some of the other areas of concern) to make our business just what they say they want it to be: “The Business Opportunity Of Choice In North America” (and internationally).
3. THE BUSINESS TRANSFORMATION. Quixtar is investing substantial sums of money to recreate the credibility of this business in the marketplace (and also in the mind of the IBO). Now I know no business is perfect. But I doubt anyone could honestly say the company is not on the right track here. If so, this is not the time to be sitting back idly. It’s the time to be fully engaged with the business so that as the public profile and reputation of the business improves we will all have strong momentum to take advantage of it. This is just common sense, but as we all know, common sense is not so common as one might think.
On April 8th I posted “One of Our Best Opportunities Ever?” on this blog and spoke to this issue. I honestly do believe this is one of the best opportunities we’ve ever had in this business to build a business that will not only be highly prosperous to us in the short-term, but also highly prosperous over the long-term as well — and one that will endure. Thus, it naturally follows that the sooner get to I work on building my business the sooner I will participate in that short-term prosperity and share in its long-term benefits. And, while I am working diligently to build my business, I can still express my beliefs and share my ideas online on this blog that I believe are important and critical to the business and appropriate for discourse. That sounds like a heck of a good plan to me.
I don’t know about you folks, but I’m getting on with building my business.
What are YOUR thoughts on whether or not it’s time for all Quixtar/Amway bloggers to get on with building the business?